Most Indian e-commerce stories begin with a pitch deck and a discount strategy. Eythal began with frustration and a workshop.
Eythal.com Founders spent years in the United States designing large-scale distributed systems for enterprise environments. They saw how technology, when built correctly, could make complex operations simple, reliable, and fair. When they looked at Indian e-commerce, they saw the opposite: opaque seller fees, orders routed through distant hubs even when buyer and seller lived in the same city, and discovery driven by ad spend rather than quality.
They did not see a market that needed another app. They saw a market that needed a different operating model.
That conviction led to Vishvakta Software Solutions . and its consumer brand, Eythal.com a full-stack commerce platform built from zero , not a marketplace layered on rented technology.
Building before pitching
While many startups raise capital to start building, Vishvakta took the harder path first. The founder returned to India and architected the platform end-to-end with limited technical help . More than 150 backend microservices spanning catalog, discovery, cart, payments, fulfillment, and seller operations. The infrastructure runs active-active across Mumbai and Delhi on google cloud designed for national scale from day one.
Co-founders Sakthivel Koothan (head of product engineering) joined to turn engineering depth into a launch-ready business. Today, the platform is roughly 75% complete across the board not a prototype, but production infrastructure awaiting commercial launch.
The insight that became Hybrid Shipping 2.0
One of Eythal’s core innovations is Hybrid Shipping 2.0 : a fulfillment engine that routes each order based on real conditions: seller proximity, buyer location, shipment weight, courier availability, and cost. If a furniture maker in Coimbatore sells to a buyer 40 kilometres away, the order does not need to travel to a distant regional hub first. That single design choice proximity over centralization lowers fulfillment cost, speeds delivery, and lets sellers price more fairly without hidden platform tax baked into every rupee.
Combined with transparent seller economics (commission flexed by category and performance, with real-time margin visibility) and AI-adaptive discovery (buyers search by intent; sellers earn visibility through reliability, not ads alone), Eythal is building what the team calls fair commerce by design.
Choosing depth over noise
Eythal’s go-to-market strategy deliberately avoids the national discount war. Phase 1 focuses on Tamil Nadu 15 categories, 300+ subcategories, and a target of 5,000 sellers proving supply density, repeat purchase, and unit economics in one micro-market before scaling.
What comes next
Eythal is raising ₹13 Cr for Phase 1 launch and validation, at a pre-money valuation of ₹85 Cr (independent DCF, May 2026). The capital funds go-to-market execution and seller onboarding not engineering from scratch. Launch is targeted for early Q1 2027.
The long-term vision is clear: prove the model in Tamil Nadu, scale to a ₹100 Cr business, then expand toward a ₹1,000 Cr enterprise resetting how Indian e-commerce creates value: through efficiency, transparency, and trust, not extraction.
Eythal is not trying to be the fastest-growing marketplace in India. It is trying to be the one that lasts.
About the Founder
Krishnan is the Founder, CEO, and CTO of Vishvakta Software Solutions Pvt. Ltd., the company behind Eythal.com. After years building enterprise-scale distributed systems in the United States, he returned to India to architect and build a full-stack e-commerce platform from zero 150+ microservices, active-active cloud infrastructure, and a fair-economics marketplace model designed for India. He leads technology, architecture, and business execution, with a long-term vision to make Indian e-commerce more transparent, efficient, trustworthy, and neutral for both buyers and sellers , built to adapt to the needs of India’s growing digital economy.
